Take Action on the DAIRY PRIDE Act Now!

Share your support for the DAIRY PRIDE Act with your representatives, and ask other representatives to co-sponsor Senate Bill S. 130 and House Bill H.R. 778 to protect the integrity of real dairy products.

What does this legislation do?
Passing this legislation would protect the integrity of milk by requiring foods that make an inaccurate claim about milk contents to be considered misbranded and subject to enforcement by the FDA. Within 90 days, the FDA would be required to issue guidance for nationwide enforcement of these definitions for milk.

Why is it important?
Consumers know that dairy products provide key nutrients necessary for healthy child development and for adult health. However, the labeling of plant-based alternatives as 'milk' conveys a nutritional equivalency that is not accurate. The trend in mislabeling is expanding each year, only distancing consumers further from the actual source of wholesome nutrition they believe to come with a glass of 'milk.'

Raise your voice about this legislation by contacting your Elected Officials.

Visit our Contact Your Legislator webpage to find your elected officials contact information, including their email, local office phone numbers and Washington, D.C. phone numbers.

Visit the Legislation Action Center to submit a pre-drafted letter that you can send with your contact information.

Definition of Milk:

Current FDA regulations (CFR 131.110) define milk as from a cow -- specifically as a "lacteal secretion, practically free from colostrum, obtained by the complete milking of one or more healthy cows." This standard of identity for milk is also referenced in FDA policies on yogurt and cheese. Though existing federal regulation is clear on this subject, the FDA has not enforced this label and the incorrect use of the terms, 'milk,' 'yogurt,' and 'cheese' have proliferated.

Additional Resources:


FarmFirst Members Showing Their Support:

"As a proud Wisconsin Dairy Farmer, I support Tammy Baldwin's efforts to introduce the DAIRY PRIDE Act. I know the economic struggles we dairy farmers face on a daily basis, as I am also an Ag Lender, helping through the low milk prices of 2015 and 2016. We don't need competition from plantbased drinks being labeled as milk and sending a false message to consumers, and also falsely advertising them as being better than cow's milk. When compared on nutrients and price, cow's milk still comes out on top. I am opposed to all false labeling of food products that aren't true dairy products," said Jim Smidel of Brothers Smidel Farms, LLP in Kewaunee, WI.

"Consumers deserve to be treated with respect and that begins with proper and accurate food labels. Milk is clearly defined by the FDA, and this definition should also be enforced. It's about time the FDA upheld its responsibility of enforcing existing labeling requirements, especially when it comes to dairy," said John Rettler of Tin Valley Farms in Neosho, WI.

"Dairy has built a strong reputation as a reliable source of important nutrients we need daily. To use these dairy terms on plant-based products undermines the real value that dairy provides in the form of naturally occurring Calcium, Vitamin D, Vitamin A among others. Consumers associate dairy with the nutrients they need, and those are naturally occurring in milk from cows," said Janet Clark of Vision Aire Farms in Eldorado, WI.

"Thank you, Senator Baldwin, for taking the initiative to protect the definition of milk, cheese and yogurt. Your advocacy supports the hard and honest work of dairy farmers in Wisconsin and throughout the nation, and more importantly, supports clear and accurate information to be shared on food labels, something consumers deserve," said David Cooper, General Manager of FarmFirst Dairy Cooperative in Madison, WI.