June 2023 MilkLine Newsletter

FarmFirst Dairy Cooperative > News > MilkLine Newsletter > June 2023 MilkLine Newsletter

June marks the beginning of summer, with warmer temperatures, more hours of daylight, kids home from school, and the smell of fresh cut hay. It is also a special time of year for the dairy industry, as we celebrate June Dairy Month.

June Dairy Month was first established as National Milk Month in 1937 by grocer organizations as a means to promote drinking milk during the summer months, when there was typically a production surplus. Now known as June Dairy Month, this celebration is intended to thank dairy producers for their contribution to the global food system, promote the consumption of dairy products and inform consumers of the nutritional value that dairy provides. It is also an opportunity to take advantage of this spotlight on dairy to share the stories of the dairy farm families that are the foundation of the industry. Today, the average American consumer is three generations removed from the farm, and less than two percent of the population is directly involved in agriculture. Consumers drive food trends, and they want to know where their food is coming from. We also live in a time where too many people look to social media or the internet for their information, regardless of its accuracy. We have all heard the myths that are being circulated such as “Milk is full of hormones and antibiotics,” “It’s cruel to take a calf away from its mother,” “Cows should not be kept inside of a barn,” “Dairy Cattle are mistreated,” or “Dairy farms are bad for the environment.” Unfortunately, the meaning behind the popular phrase, “I read it on the internet so it must be true,” plays a part in this misinformation.

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FarmFirst Dairy Cooperative
4001 Nakoosa Trail, Suite 100
Madison, WI 53714-1381

Toll-Free: 1-800-525-7704
Phone: 608-244-3373
Fax: 608-244-3643

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