The Dairy Farmers of Wisconsin (DFW) team is in your corner. Our
marketing experts listen to your
priorities and advocate for what
matters to you. Farmer-funded and
farmer-led, you can trust your dairy
checkoff organization to keep your
best interest at heart. My colleagues
and I are passionate about helping
you tell your story. We know 99
percent of Wisconsin dairy farms
are family-owned, and that your
day-to-day focus is on your cows,
business, and people at home. Our
dairy promotion initiatives educate
the public, connect consumers to
world-class products, and empower
farmers as ambassadors. We love
what we do, and are honored to
represent you, the Dairy Farmers of
Wisconsin.
DFW helps educate your
neighbors and community about
your hard work on the farm. This
starts with youth. We encourage
understanding by bringing programs
like “Adopt a Cow” to schools,
reaching more than 55,000
Wisconsin students and educators
across the state. Sponsored
athlete spotlights also help inform
and inspire the next generation,
connecting the dots between the
character built on family farms
and the leadership demonstrated
on game days. Downloadable
lesson materials, tours, and other
opportunities make learning about
life on the farm fun and accessible.
The DFW team shines a light on
your environmental (sustainability)
efforts. Highlighting common
land stewardship practices that
are good for the planet shows how
farmers have taken care of the
land for generations. Showcasing
sustainability practices that preserve
water and minimize waste positions
farmers as part of the solution.
June Dairy Month breakfasts invite
people on-farm to see firsthand
how much you care. We know these
experiences make a difference,
and we’re grateful to farmers who
participate.
We are dedicated to connecting the
Proudly Wisconsin Dairy® brands to
quality. This elevates your reputation
and drives demand. In Wisconsin,
90 percent of your milk is made
into cheese, and 90 percent of that
cheese is sold out of state. We invest
in making sure your story travels with
products. The Proudly Wisconsin
Cheese® badge is recognized as a
symbol of quality. Our labels now
appear in 99 percent of grocery
stores across the country, as well
as in key markets across the globe.
Spreading your message through
marketing is key to this growth.
We help you embrace a tradition
of excellence and stay ahead of
trends. Wisconsin’s infrastructure
is uniquely suited to move dairy
forward through partners like
the Center for Dairy Research
and the Master Cheesemaker
program. Dairy promotion efforts
like Alice in Dairyland and County
Dairy Promotion Groups serve as
statewide dairy advocates. Plus,
DFW offers media training and
tools to help tell your story in a
positive light. Together, we are
building strong farms for a strong
future.
The DFW team supports a wide
range of strategic initiatives so
that you can stay focused on
what matters most—your family
farm. Let us help you share your
story, near and far. Reach out to
a team member at producer@
wisconsindairy.org or visit www.
wisconsidairy.org to learn about
our educational materials and
promotion efforts.