The Dairy Farmers of Wisconsin (DFW) team is in your corner. Our marketing experts listen to your priorities and advocate for what matters to you. Farmer-funded and farmer-led, you can trust your dairy checkoff organization to keep your best interest at heart. My colleagues and I are passionate about helping you tell your story. We know 99 percent of Wisconsin dairy farms are family-owned, and that your day-to-day focus is on your cows, business, and people at home.
Our dairy promotion initiatives educate the public, connect consumers to world-class products, and empower farmers as ambassadors. We love what we do, and are honored to represent you, the Dairy Farmers of Wisconsin. DFW helps educate your neighbors and community about your hard work on the farm. This starts with youth. We encourage understanding by bringing programs like “Adopt a Cow” to schools, reaching more than 55,000 Wisconsin students and educators across the state. Sponsored athlete spotlights also help inform and inspire the next generation, connecting the dots between the character built on family farms and the leadership demonstrated on game days. Downloadable lesson materials, tours, and other opportunities make learning about life on the farm fun and accessible.
The DFW team shines a light on your environmental (sustainability) efforts. Highlighting common land stewardship practices that are good for the planet shows how farmers have taken care of the land for generations. Showcasing sustainability practices that preserve water and minimize waste positions farmers as part of the solution. June Dairy Month breakfasts invite people on-farm to see firsthand how much you care. We know these experiences make a difference, and we’re grateful to farmers who participate. We are dedicated to connecting the Proudly Wisconsin Dairy® brands to quality. This elevates your reputation and drives demand. In Wisconsin, 90 percent of your milk is made into cheese, and 90 percent of that cheese is sold out of state. We invest in making sure your story travels with products.
The Proudly Wisconsin Cheese® badge is recognized as a symbol of quality. Our labels now appear in 99 percent of grocery stores across the country, as well as in key markets across the globe. Spreading your message through marketing is key to this growth. We help you embrace a tradition of excellence and stay ahead of trends. Wisconsin’s infrastructure is uniquely suited to move dairy forward through partners like the Center for Dairy Research and the Master Cheesemaker program. Dairy promotion efforts like Alice in Dairyland and County Dairy Promotion Groups serve as statewide dairy advocates. Plus, DFW offers media training and tools to help tell your story in a positive light. Together, we are building strong farms for a strong future. The DFW team supports a wide range of strategic initiatives so that you can stay focused on what matters most—your family farm. Let us help you share your story, near and far. Reach out to a team member at producer@ wisconsindairy.org or visit www. wisconsidairy.org to learn about our educational materials and promotion efforts.
