As we welcome the month of May, I am hopeful that spring-like weather will finally arrive and stay for good. But I know that the days will pass by quickly, and before we know it, we’re into June, when dairy promotional events are taking place across the Midwest, giving dairy famers the opportunity to share the goodness of milk and dairy products and stories of the powerful roles dairy farmers and the industry have within their communities.
The word ‘powerful’ really is all-encompassing. Dairy farms are powerful economic engines, generating of tens of thousands of dollars in the local economy. Research conducted through Dairy Farmers of Wisconsin estimates that each dairy cow generates an average of $36,000 in economic activity a year. Likewise, dairy farmers are powerful through their leadership and involvement in local government and community organizations.
Powerful is a perfect way to describe milk, as it packs powerful nutrition in every glass of milk we drink, spoonful of yogurt or cheese we eat.
Yet, while we prepare to celebrate all that dairy provides at our dinner tables, the community and economy, we cannot overlook the importance of promoting dairy to those outside of the industry as it is a constant battle to tell our story and correct misinformation and personal agendas.
